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Marketing Channels: A Management View
by Bert Rosenbloom
Product Group: Book
Publisher: South-Western College Pub (2003-07-16)
ISBN: 0324186932
EAN: 9780324186932
Dewy Decimal #: 658.87
Hardcover: 672 pages
SKU: 6660
Condition: Good
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Editorial Reviews
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Product Description
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.
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Customer Reviews
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Marketing Student
Rating  (5)
Date: 2008-11-12
Marketing Channels: A Management ViewThis is a must book for any person involved in marketing as a job or student.
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The Best Managerial Channels Book
Rating (5)
Date: 2001-03-06
2 out of 9 customers found this reveiw helpful
I have taught executives and students from this text.It is the best. For a relationship marketing add on look to sheth 2000 from Sage
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Retail Price: $216.95
Our Price:$50.00
That's 77% Off!
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